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North American Companies Operating in North America, Volume 10: New Balance

January 29, 2010

It’s increasingly difficult to find large North American corporations that still manufacture in their native country. New Balance is a trail blazer dedicated to their humble beginnings and quality.

In 1906, the New Balance Arch Support Company was founded in Boston, and manufactured arch supports and other accessories to improve shoe fit. It wasn’t until 1961 that the company designed and manufactured its first running shoe, which was the world’s first running shoe made with a ripple sole and to come in varying widths. The next turning point in the company’s history came in 1972, when the New Balance was bought by Jim Davis. At the time, the company consisted of just six people but by the late 70’s their product line expanded and sales skyrocketed. Today, New Balance is the only athletic shoe manufacturer still making shoes in the U.S. (New England) while upholding its traditional commitment to individual preferences, innovation and quality products.


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