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North American Companies Operating in North America, Volume 9: Prior Snowboards

January 22, 2010

With the Vancouver Winter Olympics just around the corner, I’d like to spotlight a company that is no stranger to snow or podiums.

In 1990, Chris Prior’s quest for the perfect snowboard began in his North Vancouver garage. Six years later, he decided to focus on making premium, handcrafted snowboards full-time. As the company continued to gain recognition and success, it built a reputation for innovation, design and quality. In fact, many athletes have won national, international and world titles with Priori snowboards. In 2000, the manufacturing facility moved to Whistler, where it has been ever since.


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